Why One Nonprofit Opted for a Smaller Fund-Raiser

BizBash | October 23, 2014

By Rose Curiel

The Elizabeth Glaser Pediatric AIDS Foundation celebrated its 25th annual “A Time For Heroes” fund-raiser on Sunday with a few longstanding traditions, while also introducing a couple key changes to mark the milestone anniversary. For starters, organizers dropped the guest count significantly from last year’s 1,500 invitees to this year’s 500, who converged at Culver City’s Book Bindery.

“We really wanted to honor our closest and most dedicated supporters,” said foundation's event director, Stephanie Vaughan, who has worked on the event for 10 years. “This year, it’s a little bit more intimate.”

The team’s decision to hold the majority of the event indoors for the first time—only two food trucks and sports-theme stations sat outside—also added to the intimate vibe and lent the fund-raiser a “hipper, more urban feel,” according to Vaughan.

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