Aaron Paul, Ryan Murphy Shed Light On Good Causes During Emmy Speeches

Variety | August 26, 2014

By Shelli Weinstein

The Emmys proved a big night not just for the winners, but for the causes they support as well...

...The Elizabeth Glaser Pediatric AIDS Foundation also saw the spotlight when Ryan Murphy took the stage to accept “The Normal Heart’s” win for outstanding television movie. Murphy, in the company of “Normal Heart” writer Larry Kramer, paused to thank the man responsible for the story and gave note to the foundation, which works in 15 countries to combat the spread of pediatric HIV and AIDS through research, advocacy, prevention and treatment programs.

“We’re going to use the rest of our time to ask young people watching to become Larry Kramers, to find a cause you believe in, that you will fight for, that you will die for,” said Murphy in his speech.  “Go online.  Look up amfAR.  Look up the Elizabeth Glaser Pediatric AIDS Foundation.”

“We’re so honored to be mentioned by him,” said Trish Devine Karlin, executive vice president of external affairs and business development at the foundation.  “One of the things we talk about here is that we really find a sense of complacency around HIV, and to see ‘The Normal Heart’ and new attention drawn to organizations that fight this disease…we were honored and thrilled that the did that for us.”

The foundation told Variety that they have seen a significant increase in web traffic since the mention, along with a 350% increase in Twitter mentions. They’ve also seen their average daily new followers double, an increase that the org says supports their efforts to continue the fight against the disease.

Since the pic premiered on HBO in May, the foundation has made a personal effort to promote the story, proud to lend a hand to works that champion the cause.  “Seeing that story told through the film was extremely powerful and extremely painful, but such a good reminder about why we have to be vigilant and that we can’t become complacent,” said Karlin of taking a stand on important issues.

More information on the organizations can be found at kindcampaign.com and pedaids.org.

Read the full article, at Variety.