1,000 Minutes to Save Lives

By Katy Bildahl | April 4, 2013

Where will you be 1,000 days from now? Will you live in the same place? Will you be married? Have children? Maybe both? 1,000 days may seem like a world away, but it's not. 

On April 5, 2013, more than 20 organizations from across the international development community will participate in "Momentum 1000,” a 1,000-minute digital media rally to raise awareness and inspire action around the Millennium Development Goals (MDGs), marking 1,000 days until the end of 2015.

The Millennium Development Goals are part of a global strategy to ease and eliminate extreme poverty by focusing on the needs of women and girls; eliminating HIV, malaria, and tuberculosis; investing in health and sanitation efforts; and supporting the push to eradicate childhood diseases that kill millions each year.

The social media surge will feature 1,000 consecutive minutes of digital engagement, telling stories about what is currently working and what more can be done to advance the MDGs. The event begins at 8:30 A.M. (EST) on April 5, and will run through 2:00 A.M. on April 6.

EGPAF is proud to be participating in the event, and will be hosting two 30-minute windows of content. The first will be a Google+ hangout at 12:30 P.M. on Friday with EGPAF’s Director of Clinical and Basic Research Dr. Jeff Safrit. Jeff has been involved in HIV/AIDS research since 1991, and brings a wide breadth of knowledge to this discussion. He will be answering questions about the role of the research community in the fight against HIV/AIDS, and will touch on how the research community will help achieve MDG 6 (Combat HIV/AIDS, Malaria, and other diseases).

EGPAF will be moderating the discussion and taking questions via Twitter. To participate, Twitter followers can send questions ahead of time to @EGPAF, and we'll do our best to have Jeff answer them in the thirty minutes we’ll be online. We will be showing the hangout on the blog live at 12:30 P.M. (EST).

The second event we are coordinating is a knowledge-building effort we’re calling "30 Facts in 30 Minutes," focusing on infant mortality. From 8:30 to 9:00 P.M., we will be distributing one fact per minute about infant mortality, how figures have changed over the last few decades, what is causing the greatest number of deaths, and what is being done to change these figures. To follow along, visit our Twitter page or follow the hashtag #Momentum1000.

Partner organizations will be hosting events similar events all day on various digital channels. For more information and a schedule of “Momentum 1000” visit: http://momentum1000.org/

Katy Bildahl is Digital Communication Coordinator for the Foundation, based in Washington, D.C.