Benefits of Partnering With the Foundation
Potential Partnership Platforms
Our Corporate Heroes

Stars of High School Musical with Disney princesses at the A Time for Heroes Celebrity Carnival.

Each year, many corporations partner with the Elizabeth Glaser Pediatric AIDS Foundation to make a difference in the lives of children and families around the world. A successful corporate partnership is a win for both organizations, creating a sense of camaraderie, increasing employee morale, and increasing customer loyalty.

The Foundation is well known for its innovative signature events and promotions, and the goal of all of our partnerships is to create a unique and customized program that can be targeted to meet your brand goals and objectives.

If you are interested in learning more about how your company can become one of the Foundation’s corporate heroes, please contact Uma Mehta at umehta@pedaids.org.

Watch Robin Williams, Courtney Cox, David Arquette, and others discuss their involvement with the Foundation.

 

Benefits of Partnering With Us

BENEFIT #1: MEDIA COVERAGE
Past events have received prominent coverage in traditional and celebrity media, including the Los Angeles Times, Access Hollywood, Entertainment Tonight, and E! News Live. Media coverage of our four signature events exceeded 135 million people in 2006.
 

Don Johnson is interviewed at the Foundation's Celebrity Golf Classic.

BENEFIT #2: BRANDING & EVENT MARKETING
Partnerships provide the opportunity to showcase your corporate identity on marketing and communications materials, as well as product sampling and display opportunities. 

Sharon Stone and Sylvester Stallone at the Celebrity Golf Classic.

BENEFIT #3: CELEBRITY ASSOCIATION
For event participation, the Foundation will reach out to an amazing and ever-growing list of fabulous celebrities who regularly attend our events, including past event attendees Dustin Hoffman, Sharon Stone, Sylvester Stallone, Kobe Bryant, Ray Romano, Rachel Bilson, Seth Green, Ellen Pompeo, Kristen Cavallari, Brendan Fraser, Jennifer Love Hewitt, Dave Navarro, and Jessica Simpson. 

BENEFIT # 4: KEY MARKET ACCESS
Our events provide excellent brand exposure to select target markets, including high-net-worth individuals and families at our signature events, as well as the increasingly difficult-to-reach 18-to-24-year-olds who participate in our Caring for Kids Initiative.

BENEFIT #5: CORPORATE SOCIAL RESPONSIBILITY
Foundation partners showcase their corporate social responsibility initiatives by teaming with a highly visible, international non-profit organization with successful programs in 17 countries.

BENEFIT #6: HOSPITALITY
Foundation event partners receive participation benefits, including VIP tickets that can be used to entertain key clients or recognize outstanding employee contributions. Potential Partnership Platforms

Whoopi Goldberg at the Kids for Kids Family Carnival.

Signature Events
Corporate partners may sponsor the A Time for Heroes Celebrity Carnival, the Kids for Kids Family Carnival, the Celebrity Golf Classic, or AIDS Walk Africa — the four premier events the Foundation produces throughout the year.  Through the generosity of the corporate partners, celebrity attendees, and volunteers, these are some of the Foundation's most successful fundraising events.

Cause-Marketing/Consumer Promotions
The Foundation has executed a broad range of successful cause-marketing programs with leading brands through point of purchase donations, new product launches, consumer promotions, co-branded marketing materials, and online auctions.

Co-branded promotional products by Matrix.

Young Adults Initiatives

UCLA students enjoy a dance marathon benefiting the Foundation.

The Foundation offers sponsorship opportunities through Caring for  Kids — the Foundation’s university events program that empowers young adults in the fight against HIV/AIDS and cultivates the next generation of philanthropists. Since our first college dance marathon in 1999, the program has partnered with a diverse set of student groups on more than 350 college campuses, raising $4 million to help support the Foundation’s lifesaving programs.

Public Service Announcements
The Foundation seeks media outlets willing to partner on public service announcements to help position the Foundation.

Employee Giving & Volunteer Campaigns
Employees of Foundation corporate partners have the opportunity to get involved in the partnership by volunteering at our signature events, as well as through the corporation’s employee giving program.

Our Corporate Heroes