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Become a Corporate Partner
Support the Elizabeth Glaser Pediatric AIDS Foundation to extend your reach, enhance your image, and build customer loyalty.
The 2004 Cone Corporate Citizenship Study reports that 8 in 10 Americans say corporate support of charitable causes wins their trust in a company — a 21% increase since 1997. Your company could be among those to earn the public's trust!
The Foundation is well-known for its innovative, original events and promotions. We are continually looking for corporations who can bring their unique approach to marketing and branding to our sponsorship opportunities and cause marketing initiatives.
Our corporate-sponsored programs are rich in brand exposure, positive public relations, and networking possibilities. They are well-attended by corporate, entertainment, and political leaders as well as local and national media.
If you are interested in learning more about how your company can become a corporate supporter of the Elizabeth Glaser Pediatric AIDS Foundation, please contact Christopher More, Director of Sponsorships and Business Alliances, at cmore@pedaids.org or 202-448-8421.
Why Partner With the Foundation?
- Increase consumer awareness of your products and services.
- Expand promotional activities and maximize publicity in both the U.S. and international marketplaces.
- Associate your corporation with a noble cause — helping children and families who suffer from HIV/AIDS.
Marketing Benefits
The Foundation's corporate partners have the ability to:
- Distribute promotional materials to VIPs, special guests, dignitaries, staff, volunteers, and event participants; and
- Sample or display product.
Public Relations Benefits
Public relations benefits for corporate partners include:
- Participation in pre-event and event media opportunities;
- PR support from our team of experts;
- Sponsor recognition and links on the Foundation's Web site;
- Logo identification and/or corporate name listing on printed materials, including publicity, marketing, and advertising materials;
- Acknowledgement in the Elizabeth Glaser Pediatric AIDS Foundation Annual Report and Monthly Update newsletter;
- Potential speaking opportunities at selected receptions/events;
- Access to, and networking availability with, our Heroes (including children, celebrities, dignitaries, and political and corporate leaders); and
- Sponsor credit in press releases sent to media outlets.
Most importantly, becoming a corporate partner demonstrates a commitment to fight the pandemic of our lifetime. In addition, your partnership:
- Provides you with an exceptional business opportunity that combines generosity and goodwill;
- Promotes your brand and products and positions them to stand out in key visible areas;
- Leverages your corporate assets and leadership; and
- Targets a desirable audience.
How Can My Organization Get Involved?Signature Events Build brand awareness at the Foundation's highly visible fundraising events, known for their celebrity attendance and PR value. Point of Purchase Donation Increase your sales by donating a percentage of product revenues to the Foundation.Public Relations/Media Programs Obtain unique exposure with a media entertainment sponsorship.
Advertising: Sponsor PSA advertising or customize your corporate advertising to highlight your support of the Foundation. New Product Launches Create new revenue streams and target a broader audience when you team with the Foundation to release a new product. Consumer Promotions Develop compelling offers with celebrity prize packages and co-marketing programs that involve the Foundation and your product. Internet Viral Marketing Campaigns Generate online customers by implementing an online marketing campaign, or run banners on your site supporting the Foundation.Online Auctions Donate quality goods to be auctioned off on our eBay site. Co-branded Marketing Materials Sponsor co-branded pediatric AIDS information materials and list how the public can help. Employee Giving and Volunteer Campaigns Encourage employees to get involved with the Foundation’s special events and donation campaigns.
Please see our Signature Events and Our Heroes pages to read descriptions of some of the many events our corporate sponsors support each year.
Organizations can provide additional support through other in-kind donations including, but not limited to, PSA production, advertising space, gift bag contributions, Web promotion, and any other cause-related promotions. Upon further determination of your interests, the Foundation would be pleased to prepare a formal proposal.
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