February 2014

Super Bowl XLVIII—A Win for HIV/AIDS Awareness

Created by:

Johanna Harvey



The Seattle Seahawks weren’t the only winners during Sunday’s Super Bowl game—HIV/AIDS awareness also snagged a big victory.

In the midst of touchdowns and high-profile commercials, viewers were introduced to a new partnership between Bank of America and the (RED) Campaign. A commercial directed audiences to a free download of U2’s new song, “Invisible.” Through 11:59 p.m. Monday night, Bank of America will donate $1 for each download, up to $2 million, to the Global Fund to Fight AIDS, Tuberculosis, and Malaria—kicking off a two-year partnership that will raise more than $10 million for the Global Fund!

HIV/AIDS advocacy group, RiseUpToHIV, used Super Bowl Sunday as an opportunity to get the word out about HIV by hosting #NFLHIVTrivia during the game. Participants were quizzed about the NFL’s HIV/AIDS policy, current advocates, and players who have shared their HIV status, including former Washington Redskins player Jerry Smith, who was one of the first professional athletes to reveal that he was HIV-positive.



Video courtesy of the National Football League (NFL)


At the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF), we are excited to see so many of our peers educating new audiences about the global fight to eliminate HIV/AIDS. Follow EGPAF on Twitter and Facebook and help us achieve an #AIDSFreeGen!